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For your reference, we have included the original job posting below.
Digital Media Marketing Manager
Job Number:
44162096
Company Name:
Confidential Company
Job Location:
Walnut Creek, CA Us
Job Category:
Marketing & Advertising
Salary:
$168K+
Digital Media Marketing Manager
As the leader for digital media strategies, you will develop a plan to drive leads, grow traffic and improve website engagement. You will lead cross functional teams from marketing, creative and technology to develop and advance communication and marketing strategies for and as well as other digital channels (mobile, online and social media). In this role, you will also lead SEO initiatives across a range of search engines to meet business objectives. In addition to leading the strategic direction for the above, this is a hands on position that is specifically responsible for identifying and developing marketing programs that use new or emerging digital capabilities. You will need to be highly effective at working with IT, product and marketing to build and integrate these efforts with the web as well as sponsor website improvements to support SEM and email campaigns - all with an eye towards ensuring user satisfaction and enhancing business metrics.
Significant collaboration is required with internal teams from user experience, web analytics and product groups to prioritize, sequence and execute these communication and marketing initiatives within the context of functional site enhancements. The ideal candidate possesses a deep background in online business operations management, prior digital marketing experience with a proven track record of success, leadership skills, ability to influence, presentation skills, excellent analytic capabilities, and sound business judgment.
Other responsibilities include:
Manage direct reports with cross functional teams.
Stay on top of new developments in SEO, Social Media and other digital strategies.
Perform competitive assessment and development of social media, SEO, web and interactive plans.
Define new projects, establish business goals, create and manage schedules, lead project teams.
Generate new sources of content for the website to ensure consumer engagement and advance SEO.
Other special projects as assigned
Required Qualifications:
Bachelor's degree (BA/BS) in related area or an equivalent combination ofeducation and experience
10+ years Experience planning and implementing strategic marketing efforts across multiple channels and industries
The candidate must have 8-10 years experience in online marketing, mobile, social media and networking channels.
