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For your reference, we have included the original job posting below.
Director, Customer Relationship E-mail Marketing
Job Number:
43524823
Company Name:
Glassdoor.com
Job Location:
Sausalito, CA US
Job Category:
Management & Business
Director, Customer Relationship E-mail Marketing
Director, Customer Relationship E-mail MarketingMarketing Sausalito, CA
The Position Glassdoor is seeking an Email Marketing Director that will oversee all email marketing programs for Glassdoor, including both jobseekers (B2C) and our advertising partners (B2B), representing 50M+ emails annually (and growing). This talented leader will report directly to Glassdoor’s co-founder and Chief Marketing Officer.
Responsibilities:
* Develop, execute and deliver Glassdoor's customer relationship marketing strategy. * Implements B2B and B2C email marketing programs associated with driving key business goals including: revenue, interest, awareness, engagement, loyalty and satisfaction. * Use and manage CRM () and email platforms (including marketo) to deliver all campaigns. Implement customer/lead nurturing programs throughout the customer lifecycle * Understand the different target audiences and best reach methods to maximize effectiveness * Create, manage and track marketing campaigns within the global marketing automation system * Continually monitor, analyze and tune campaigns out of the marketing automation and systems to maximize ROI * Deliver regular activity, ROI and performance reports, manage the tracking infrastructure for each program and summarize results with recommendations * Work with sales and product teams to create programs that generate and nurture leads through the marketing and sales pipeline * Investigate and implement new technologies, services and/or vendor solutions that enhance the capabilities of the marketing organization Required Qualifications:
* 7+ years work experience as a database marketing professional * 5+ years experience in tech B2B marketing and demand generation * 12+ months hands on experience with Marketo or Eloqua * Ability to lead teams and manage people Experience analyzing sales pipeline and forecasting lead goals * Excellent communication skills, both verbal and written * Strong sense of measuring business results including lead flow, conversion rates, cost/lead, etc.
