Director of Marketing - Ecommerce

Director of Marketing - Ecommerce

Introduction:

ivgStores is an 8 year old Florida based multi-niche etailer that was the tenth fastest growing internet retailer in 2011 (IR-280) and just opened a new office in San Francisco.

We are looking for a Director of Ecommerce Marketing to work in our San Francisco office on Bryant Street, a “guru” who knows ecommerce inside and out, and has been looking for a chance to get a piece of a company whose growth he or she can significantly impact; someone who can fully develop and rapidly and effectively implement, manage and expand our SEO, paid search and affiliate program and help us launch comparison shopping, blogs, social media, loyalty and email programs.

We are self funded, have always been profitable, and grew 70% last year with over 100,000 customers, 250,000 products and 400 niche sites, despite having virtually no email programs, no comparison shopping (except free Google Shopping), no social media, no blogs, no loyalty program, no contests, dated SEO, almost no promotions, no reputation management, and no real affiliate management.

If you are a proven manager, have a strong combination of analysis and action, and feel you have the full breadth of experience and knowledge to take all this low hanging fruit and turn it into increased traffic and sales to our sites - and if you know and follow SEOmoz, Panda, and can innovate, market, inspire and through your enthusiasm and drive grow our business so we realize our potential, then we are prepared to let you earn a generous piece of that business on top of generous salary, performance bonuses, and healthcare benefits. (This may also be a path for someone with the right skills to ultimately become CEO of our Company).

Duties/Description:

• Strategically develop, execute and manage online marketing & sales strategies & initiatives that emphasize sales growth, customer acquisition and conversion, and drive profitable incremental sales, while exceeding revenue, ROI and customer acquisition targets.
• Manage and test SEO, PPC, shopping networks, social media, affiliates, email campaigns and more.
• Build goals and forecasts by segment, establishing and meeting performance metrics including revenue, profitability and traffic.
• Build and monitor marketing budgets, keeping expenses at targeted proportions to sales.
• Track and report marketing performance to ensure informed decisions and optimal performance across all marketing channels.
• Work closely with all departments: Engineering; Outbound Phone Sales (remotely in Florida); Content Management (blogs, SEO); Vendor Management (building relationships with our many suppliers); Category/Site Management/Merchandising (overseeing internet promotions, managing execution of all campaigns, marketing offers, and marketing calendars); Product Development (managing data feeds to affiliates and shopping engines and coordinating product, inventory, and pricing updates to achieve a positive ROI).
• Recruit, retain and develop staff, who meet quality and ROI/budget goals.
• Develop & implement a coordinated reputation management program.
• Develop requirements/specifications for web features and user experience that would help drive customer acquisition, customer retention, and conversion, working closely with engineering, then overseeing roll outs and implementation.

Requirements

• Proven track record in growing web traffic to drive higher traffic and conversion.
• Strategic thinker and leader in all marketing disciplines to ensure the highest ROI.
• A proven “gets-it-done” implementer.
• SEO savvy with proven past improvement of natural search results.
• Experience managing paid search vendors.
• Strong quantitative and analytical skills with an understanding of web analytics and reporting tools.
• Exceptional communication skills to effectively communicate strategies & results.
• Ability to analyze problems and come up with quick and long term solutions.
• Able to identify opportunities for streamlining processes and programs.
• Experienced in E-mail Marketing including experience in testing e-mail designs and offers.
• Experienced in social network marketing campaigns in gaining positive exposure on Facebook and Twitter, plus knowledge about Google Plus.
• 5+ years of online marketing experience, including 2+ years in consumer/retail E-Commerce with a proven track record of driving growth.
• Web Savvy and on top of current Internet Retail trends, opportunities and tools.
• Required Marketing Skills: Email marketing, SEM/PPC, Retargeting, Social Media marketing, Blog development/outreach, Affiliate marketing, Comparison Shopping Engines (CSEs), SEO, Analytics, Loyalty Development, A/B & testing, Active Twitter/Facebook/Google+/LinkedIn user.

Healthcare Benefits & Equity Participation Plan. Please send your resume & compensation requirements. Inquiries are confidential.