Local Sales & Marketing Manager (Located in San Francisco)
DTAG Marketing Statement Dollar Thrifty Automotive Group, Inc., a Fortune 1000 company and leader in the rental car industry, has its corporate headquarters in Tulsa, OK. We respect and value our employees, and recognize that they are the key to our success. We strive to provide a positive work environment and recognize and celebrate our achievements.
Job Summary & Responsibilities NOTE: This position will be located in San Francisco.
Responsible for developing and implementing local sales and marketing programs, qualifying, developing, and maintaining new local accounts, designing and implementing marketing and advertising promotions, preparing various marketing reports, and surveying competitors in large metropolitan markets with a strong leisure, tourist and local account business mix.
1. Research, qualify, and develop new local accounts through sales calls and on-site solicitations; make follow-up calls to current and prospective clients to maintain and increase revenue for both the Dollar and Thrifty brands within the designated local market and parking locations, where applicable.
2. Develop and manage local sales and marketing programs to secure a significant and profitable presence in the hotel, tourist and local tour market within the designated local market area for both the Dollar and Thrifty brands.
3. Develop, recommend and implement local partnerships, relationships and advertising programs, as supported by the approved department budget, which will increase each brand's acceptance and usage in the local market and grow revenue to support agreed upon annual local sales goals.
4. Prepare and submit required reports containing information pertaining to sales results, incremental revenue production, and marketing, promotional and advertising results.
5. Survey competitors' local sales and marketing operations, report findings and submit recommendations to management.
6. Attend and participate in trade shows, civic functions and sale blitzes in an effort to maximize company marketing exposure and business opportunities within the designated local market.
Qualifications Knowledge and Skill:
• Knowledge of car rental operations.
• Thorough knowledge of sales and marketing techniques and strategies when interacting with potential clients.
• Knowledge of basic advertising strategies and promotional tactics.
• Skill and proficiency in the use of personal computer programs including word processing, spreadsheet and contact management applications.
• Excellent oral and written communication skills.
• Excellent interpersonal and sales skills, with the ability to interact with personnel at all levels of other organizations.
• Good organizational skills.
• Ability to negotiate marketing programs/relationships with companies and competitive rates with clients.
• Ability to perform job responsibilities under minimal supervision.
• Ability to work with and interact effectively with field sales personnel, field location management and headquarters marketing personnel.
Required Education/Experience:
• Bachelor's degree in Marketing or a related discipline.
• At least 2 years of sales experience, preferably in the car rental industry, but must be in the travel industry.
• Prefer advertising and marketing experience.
• Sales training certification preferred; Valid driver's license as required by state.
What's in it for you! Dollar Thrifty Automotive Group, Inc. Employee Benefit Plan provides a very comprehensive and industry-competitive health care benefit package to employees including medical, dental, vision, basic life insurance, accidental death and dismemberment insurance, supplemental life insurance, as well as short term and long term disability insurance.
The Plan also provides for a Health Flexible Spending Account and a Dependent Flexible Spending Account. In addition to the benefits described above, Dollar Thrifty also offers a 401(k) Retirement Savings Program that includes an employer match.
The Dollar Thrifty Employee Benefit Plan allows you the flexibility to elect benefits that best fit your individual and family needs.
Equal Employment Opportunity Dollar Thrifty Automotive Group, Inc. is an equal opportunity employer and will not discriminate on the basis of race, color, religious creed, national origin, ancestry, age, gender, disability, medical condition or marital status or other protected status.
Closing Statement Thank you for your interest in Dollar Thrifty Automotive Group, Inc. We appreciate your visit to our Career Site. If you have interest and would like to be considered for any of our career opportunities, please apply on-line.
Company Description:
Dollar Thrifty Automotive Group, Inc. is headquartered in Tulsa, Oklahoma. Driven by the mission “Value Every Time,” the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value-conscious travelers in over 80 countries. Dollar and Thrifty have over 600 corporate and franchised locations in the United States and Canada, operating in virtually all of the top U.S. and Canadian airport markets. The Company's approximately 6,000 employees are located mainly in North America, but global service capabilities exist through an expanding international franchise network.
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